SEO Copywriting Services
Optimised web copy for the engineering and construction industry
A strategic approach to copywriting
Crafting a webpage that resonates with your ideal clients requires some planning
When it comes to your digital marketing, SEO copywriting is one of the most powerful tools in the shed.
There’s the human side of SEO copywriting where your copy needs to reflect who you are, while meeting your clients where they are in their purchasing journey.
Then there’s the technical side of SEO copywriting where you need to know what words to use where for maximum return.
When these align, your web copy not only speaks to your ideal audience, but also satisfies the needs of the search engines so your ideal clients can find you.
Your SEO Copywriter will help you:
- Understand your brand voice and tone to ensure consistency across all communications
- Know your competitive advantage by understanding your target audience
- Appreciate your client’s buyer journey through the stages of awareness, consideration and decision
- Identify the terms and phrases your clients are using to find you online
- Evaluate your direct competitors so you know how you measure against them online, and how to leapfrog over them in the results pages.
Why use an SEO copywriter who specialises in
the engineering and construction industry?
Enhanced project visibility
Showcasing your projects online is essential for business growth. Through compelling SEO copy, your projects get the attention they deserve, increasing awareness and interest among stakeholders and potential clients.
Industry-specific expertise
With a deep understanding of the nuances of the industry, your technical language is translated into plain English without losing any context. Industry professionals now find it easier to read, so you get your point of difference across quicker.
Efficiency and productivity
Good SEO copywriting demands time, skill and consistency. Focus on your core responsibilities of delivering project excellence, knowing the words are being expertly crafted to demonstrate your quality and value for money.
Strategic keyword utilisation
The effective use of keywords is fundamental to search engine optimisation. Knowing where, when and how often to use keywords in your content means your web copy doesn’t come off as overbearing or irrelevant to your clients or the search algorithms.
Traffic and lead generation
The ultimate goal of SEO copywriting is to deliver results. While your business seems to be word of mouth, your copy helps to attract the right traffic to your website, turn leads into clients, boost your online presence and drive business growth.
Ready to do the groundwork for better SEO?
Let’s dig in and set the foundations for success.
SEO copywriting services available
Brand Understanding
Working together to develop key aspects including mission, vision and values, unique selling proposition and voice of customer research.
Keyword Research
Don’t guess what search terms are being uses. Analyse current traffic, volume and user intent information against validated data for your competitors and industry as a whole.
Optimised Web Pages
The heart of your digital strategy. Have your words written so they’re found by search engines and read by your ideal clients, helping you gain authority and convert leads to sales.
Landing Pages
Optimised sales pages with a single intent to increase conversion rates. Think specific recruitment campaigns, training and development programs or product pages.
