Engineering and construction industry copywriter 

Tenders | Copy | Content  | Awards

Who I've worked with


Words That Fit—helping civil engineering and construction contractors


Words That Fit is a Perth-based engineering and construction copywriter helping civil engineering and construction contractors WIN MORE WORK.

Using strategic messaging, well-crafted words and proven content marketing techniques, I help you to:

● Be seen as an industry leader
● Get your brand recognised
● Grow your market share.

I look at everything from your taglines to your tenders, to make sure you’re presenting your best business self to market.

Outsource your copywriting to save time and money

Writing for your business doesn’t need to be frustrating. You just need someone who can create content that can be reused across multiple channels.

Imagine working with someone who takes what you want to say and uses it to create:

● A comprehensive tender library that makes the bid process easier
● A website that drives traffic, getting you more leads from your ideal clients
● Researched content and articles to position you as a leader in your field
● Industry award submissions so you gain recognition for the work you do.

All with a single point of contact who sets the strategy, writes the words and manages the process.


Are you ready to solve your business writing puzzle?

If you're an engineering company or civil construction contractor,
you need a specialist that understands your business.

Engineering & construction copywriting that builds a better business

Tender Documents

Make sure your bid documents are written and updated to best reflect your business. 


SEO Webcopy

Keep your website up to date with fresh content that also gets you found by your ideal clients.


Content Creation

Showcase your experience with capability statements, case studies and project sheets.


Award Submissions

Not just a vanity metric, awards give you recognition and credibility within your industry.


Know you need help writing for your business?

Who needs an engineering copywriter?

If you’re a civil engineering company or construction contractor,
you need a specialist that understands your business.

Words That Fit creates content for the following:


  • Drainage
  • Formwork
  • Concrete
  • Reinforcement


  • Electrical
  • Fencing
  • Asphalters
  • Earthworks


  • Health & Safety
  • Demolition
  • Traffic Management
  • Plant & Equipment


  • Design
  • Surveying
  • Project Management
  • Environmental


  • Specialist hire
  • Labour hire
  • Recruitment
  • HR Services

How I became an engineering & construction copywriter

I got my start writing for business in Perth, over 20 years ago, pulling together tenders and proposals for one of Australia’s largest recruitment agencies.

Moving to Melbourne, I found myself working for a Tier 1 contractor, providing tender writing services. I fell in love with the industry, the process of working collaboratively with designers and specialist consultants to produce winning submissions for major projects.

A move to Adelaide, saw me working all sides of the project table. First on-site creating engineering reports and content during an ECI contract. Then in-house preparing tenders for design engineers and consultants. I even took a spin into the contracts department of BHP’s Olympic Dam Expansion to help write and review bid documents.

In 2017, I started Words That Fit. I threw myself into learning all I could about SEO copywriting, content marketing and the importance of building a strong brand.

These days, I take everything I’ve learned working with big names on big projects and use it to help construction contractors and engineering companies build their brand to win more work.



Knows how to write winning bids

Estelle has written numerous bid submissions for our business thankfully, each one successful. She transforms dry engineering topics into logical, articulate, easy to understand dialogue. And she answers the selection criteria so the Client understands your position, without getting lost in unhelpful detail.

Andrew Millar

Director, Leed Engineering

Logical and articulate

Estelle is an enthusiastic, talented person and I loved having her in our team at Parsons Brinckerhoff in South Australia. She certainly knows how to put a winning bid together!


David Cruickshanks-Boyd

State Manager, WSP

Stand out from the crowd

I chose Words That Fit because of her unique writing style, understanding of the construction industry, ability to respond to our unrealistic timeframes and above all, she was able to make an engineering submission stand out from the crowd!


Adam Fletcher

General Manager, Ventia - Environmental Services

Frequently Asked Questions

Still not sure how an engineering and construction copywriter works?

Here’s the short answer section to give some extra insights.

What is an engineering copywriter, anyway?

I write the words you know you need to help promote your business, but don’t have the time, skill or expertise to create.

While copywriting covers a broad range of deliverables, I specialise in tender libraries, SEO webcopy, content articles and award submissions.


What does a copywriter do?

First, we develop a strategy to focus the efforts where you need them most to achieve your current business goals.

Then we coordinate the creation of high-quality content to market your business to your ideal clients across a variety of channels.

How much does a copywriter cost?

As you can appreciate, the cost will depend on your scope of work. It will either be a per project fee for individual pieces of content or an ongoing retainer with set deliverables per month.

    What about other forms of content?

    I’ve been doing this long enough to know where I add value as a copywriter, but I also know that content marketing comes in many forms. So I have a network of trusted suppliers to help with video scripts, e-books, graphic design, website design and development and I’ll continue to oversee the process.  


    I’m not an engineering or construction company…

    That’s ok!
    I’ve worked with a range of small businesses to create their content. I also spend time networking with other copywriters, so if you need somebody with specialist experience, we can bring them on board for your project.


    Stop putting off until tomorrow, what I can help you with today

    Let’s start the discussion and get you on the road to winning more work


    Words That Fit acknowledges the traditional custodians of the land on which I work today; the Whadjuk people of the Noongar Nation.
    I recognise Aboriginal and Torres Strait Islander peoples living and working on the land, and their connections to land, sea and community.
    I pay respect to Elders, both past and present, and encourage all others to do the same.