Engineering and construction industry copywriter
Tenders | Copy | Content | Awards
Who I've worked with
Helping civil engineering and construction contractors win more work
Words That Fit is a Perth-based engineering and construction copywriter, that uses strategic messaging, well-crafted words and proven content marketing techniques, to help you:
- Be seen as an industry leader
- Get your brand recognised
- Grow your market share
I look at everything from your taglines to your tenders, to make sure you’re presenting your best business self to market.
Who needs an engineering copywriter?
If you’re a civil engineering company or construction contractor,
you need a specialist that understands your business.
Words That Fit creates content for the following:
TRADES
- Drainage
- Formwork
- Concrete
- Reinforcement
TRADES
- Drainage
- Formwork
- Concrete
- Reinforcement
SUBCONTRACTORS
- Electrical
- Fencing
- Asphalters
- Earthworks
SUBCONTRACTORS
- Electrical
- Fencing
- Asphalters
- Earthworks
SPECIALISTS
- Health & Safety
- Demolition
- Traffic Management
- Plant & Equipment
SPECIALISTS
- Health & Safety
- Demolition
- Traffic Management
- Plant & Equipment
ENGINEERING
- Design
- Surveying
- Project Management
- Environmental
ENGINEERING
- Design
- Surveying
- Project Management
- Environmental
PEOPLE
- Specialist Hire
- Labour Hire
- Recruitment
- HR Services
PEOPLE
- Specialist Hire
- Labour Hire
- Recruitment
- HR Services
Services
Engineering and construction copywriting that builds a better business
Tender Documents
Make sure your bid documents are written and updated to best reflect your business.
SEO Web Copy
Keep your website up to date with fresh content that also gets you found by your ideal clients.
Content Creation
Showcase your experience with capability statements, case studies and project sheets.
Award Submissions
Not just a vanity metric, awards give you recognition and credibility within your industry.
How I became an engineering and construction copywriter
I got my start writing for business in Perth over 20 years ago, pulling together tenders and proposals for one of Australia’s largest recruitment agencies.
Moving to Melbourne, I found myself working for a Tier 1 contractor, providing tender writing services. I fell in love with the industry, as well as the process of working collaboratively with designers and specialist consultants to produce winning submissions for major projects.
A move to Adelaide saw me working all sides of the project table. First on-site creating engineering reports and content during an ECI contract. Then in-house preparing bids for design engineers and consultants. I even took a, a spin into the contracts department of the BHP Olympic Dam Expansion where I helped write and review tender documents.
In 2017, I moved to Sydney and started Words That Fit. I threw myself into learning all I could about SEO copywriting, content marketing and the importance of building a strong brand.
These days, I take everything I’ve learned working with big names on big projects and use it to help construction contractors and engineering companies build their brand to win more work.
Outsource your copywriting to
save time and money
Writing for your business doesn’t need to be frustrating. You just need someone who can create content that can be repurposed across multiple channels.
Imagine working with someone who takes what you want to say and uses it to create:
• A comprehensive tender library that makes the bid process easier
• A website that drives traffic, getting you more leads from your ideal clients
• Researched content and articles to position you as a leader in your field
• Industry award submissions so you gain recognition for the work you do
All with a single point of contact who sets the strategy, writes the words and manages the process.
Testimonials
Knows how to write winning bids
Estelle has written numerous bid submissions for our business and thankfully, each one successful. She transforms dry engineering topics and turns them into logical, articulate and easy to understand dialogue. And she answers the selection criteria so the Client understands your position, without getting lost in unhelpful detail.
Andrew Millar
Director, Leed Engineering
Logical and articulate
Estelle is an enthusiastic, talented person and I loved having her in our team at Parsons Brinckerhoff in South Australia. She certainly knows how to put a winning bid together!
David Cruickshanks-Boyd
State Manager, WSP
Stand out from the crowd
I chose Words That Fit because of her unique writing style, understanding of the construction industry, ability to respond to our unrealistic timeframes and above all, she was able to make an engineering submission stand out from the crowd! Estelle is truly an excellent copywriter who I will not hesitate to use again.
Adam Fletcher
General Manager, Ventia – Environmental Services
Frequently Asked Questions
Still not sure how an engineering and construction copywriter works?
Here’s the short answer section to give some extra insights.
What is an engineering copywriter, anyway?
I write the words you know you need to help promote your business but don’t have the time, skill or expertise to create.
While copywriting covers a broad range of deliverables, I specialise in tender libraries, SEO webcopy, content articles and award submissions.
What does a copywriter do?
First, we develop a strategy to focus the efforts where you need them most to achieve your current business goals.
Then we coordinate the creation of high-quality content to market your business across a variety of channels.
How much does a copywriter cost?
As you can appreciate, the cost will depend on your scope of work. It will either be a per project fee for individual pieces of content, or an ongoing retainer with set deliverables per month.
Ask me about the different packages available.
What about other forms of content?
I’ve been doing this long enough to know where I add value as a copywriter.
I also know that content marketing comes in many forms. This is why I have a network of trusted suppliers to help with video scripts, e-books, graphic design and website design and development and I’ll continue to oversee the process – your own content project manager.
I’m not an engineering or construction company…
That’s ok!
I’ve worked with a range of small businesses to create their content. I also spend time networking with other copywriters, so if you need somebody with specialist experience, we can bring them on board for your project.
Are you ready to solve your business writing puzzle?
If you’re a civil engineering company or construction contractor,
let’s start the discussion and get you on the road to winning more work
